Robertson College – Online Campus Campaign


Challenge:

Robertson College needed a broadcast commercial marketing campaign for their Online Campus. The campaign had to be created and executed on a very tight timeline for national broadcast. Robertson College wanted to increase awareness of their Online Campus, increase enrollment and highlight the advantages of their Online Campus. The creative strategy for the Campus was very important. Robertson College needed a campaign that created an emotional connection with their audience as well as inform them of the advantages Robertson College’s Online Campus Offered.


Nomad Digital was able to come up with a creative strategy and produce the spots on a very tight deadline. The campaign delivered on our objectives and told a great story that resonated with our core audience.

Geoff Nevin - Robertson College

Solution:

Nomad Digital was tasked with creating a national broadcast commercial campaign with a turn around time of less than 6 weeks. The creative strategy was to target the key demographic of 18-35 year old women in two spots. The campaign addressed the needs of the key demographic and connected with them emotionally while highlighting the opportunities that Robertson College’s Online Campus could open for them.




Working directly with Nomad Digital on all elements of the campaign from creative strategy through production was a big advantage. We are really pleased with how the spots turned out, Nomad Digital was able to see our vision and bring it to life in a very short time frame.

Geoff Nevin - Robertson College



Results:

The campaign that Nomad Digital produced accomplished Robertson College’s main goals. The spots are resonating with the Online Campus’s core demographic, telling an empowering story. The characters in the spots are strong women that need to make a positive change in their lives. This message relates very effectively to the target market. The Campaign also communicates the key competitive advantages that Robertson College’s Online Campus offer and used those messages to add to the impact o the campaign.


In the first week of airing we are already seeing results, we are very pleased. We will be working with Nomad Digital on other projects in the near future.

Geoff Nevin - Robertson College