Dakota Collegiate Video Campaign – #MyDakota


Challenge:

With the decision to open the catchment areas in Winnipeg school divisions, Dakota Collegiate was presented with the opportunity to attract students from a wider area. Dakota Collegiate was looking for a proactive campaign that would provide new ways to maintain peak enrollment, and create content for the new Dakota Collegiate website being developing in conjunction with Message Communications.


The #MyDakota video campaign has been very well-received! It’s a great tool for our international recruiters and allows parents to get in-depth insight into Dakota’s culture and outstanding academic opportunities available to our students.Jill Mathez, Principal Dakota Collegiate

Solution:

Nomad Digital was tasked with engaging the student body with an exciting video campaign to maintain enrollment and energize the school population. It was obvious early on in the creative process that Dakota Collegiate has an amazing array of programs, with opportunities for every student to thrive. Nomad Digital worked with the Dakota Collegiate team to create the #MyDakota campaign.

The #MyDakota campaign consisted of 2 videos.  The first video is a short high energy video that gets students excited about the opportunities that Dakota has to offer.


 


Nomad Digital created a fun video campaign that engaged and excited Dakota’s students, while accomplishing our communication goals.Deborah Zanke, Message Communications

The second video provides an in-depth look at all the opportunities at Dakota, giving parents the resources they need to make an informed decision about their children’s future. The video showcases the diversity of the Dakota programs and the student body, featuring both International and local students.




Working with Nomad Digital was fun for the students. They got to be part of an exciting project and share their unique Dakota Collegiate experiences.Joel Shimoji, Vice-Principal Dakota Collegiate

Results:

The  campaign that Nomad Digital produced accomplished Dakota Collegiate’s two main goals.

Dakota has maintained its status as a school of choice in Winnipeg and internationally, with peak enrollment. The two videos are featured prominently at the top of the new Dakota Collegiate web page, creating exciting and engaging web content.